“Rich Merchant Services” is part of a series of supportive materials to the MPE Agenda, outlining the importance of this topic for merchants and their payment providers in 2014.

This supportive material aims to:

• Further educate about the “Rich Merchant Services” (RMS)* which were defined in the 1st edition of the briefing material issued by Empiria Group in 2012
• Explore new shopping patterns, merchant priorities and new capabilities improving shopping experience
• Provide indicative diagram of customer shopping journey map relevant for retail and travel shoping depicting new digital technologies and solutions connecting merchant with consumers
• Introduce examples of new or influential digital retail technologies implemented in 2013 enabling interaction with connected shoppers
• Identify mitigation strategies for payment providers to stay relevant and competitive