The webinar is a part of series of supportive initiatives to the mPOS World conference, outlining the importance of this topic for merchants and their mPOS, payment and cash register providers in 2015.
The payment ecosystem worldwide is struggling to cut through the mPOS hype. Major market observers predicted a bright future for the mPOS market.
Are their adoption statistics inflated?
Will mPOS proliferate in face of hurdles it is currently facing?
Many challenges that started to impact business models of mPOS providers in 2013-14 still persist. The payment providers are struggling to:
- validate who the mPOS target audience is
- define what products and services to offer
- justify how much to invest and
- establish what ROI to expect
Should NFC mPOS be part of their portfolio for client acquisition, client retention, account growth, or innovation credibility?
By listening this webinar you will get in just 60 minutes comprehensive overview of NFC mPOS key challenges and practical suggestions on how to rally your team to find the best mPOS strategy for your business.
Principal, Barraclough & Co
Senior Director of Sales, Mobeewave
Vice President Mobile POS, MasterCard