[WEBINAR] The Local Checkout Experience

An eCommerce Blueprint For Increased Cross-Border Sales, and a deep dive with M-Pesa in Africa

Successful ecommerce merchants must attract, retain, and delight consumers across the entire customer journey. The boom in cross-border ecommerce is a major opportunity for retailers to convert new customers and expand into new markets. Fifty-seven percent of global online consumers are now cross-border shoppers. Yet, friction and trust in the checkout process are the top reasons shoppers don’t complete their purchases. The proliferation of local payment methods and regulations is creating untold complexity for online merchants. This presentation will look at the primary issues that must be dealt with to move to a new and globally inclusive ecommerce model and will cover:

- Key considerations for creating local ecommerce checkout experiences at global scale
- A look at growing cross-border commerce trends in Africa region with M-Pesa
- How Rapyd and M-Pesa are creating a best-in-class local checkout for its merchants

Speakers & Panelists

Volker Schloenvoigt



Edgar, Dunn & Company

Brendan Miller

Head of Product Marketing


Tom Vanneste

Principal Commercial Manager

M-Pesa, Vodafone