24% More Conversions:  How Contiant’s Advanced Technology Transformed Payments and drove Business Growth 

Contiant is a leader in Open Banking, providing businesses with a seamless, secure, and cost-effective way to increase conversions and retention. 

Our advanced technology eliminates credit card chargebacks, reduces transaction fees, and ensures instant settlements, making payments more efficient for merchants. Trusted by over 2,000 banks across 19 countries, Contiant is revolutionizing the way businesses handle payments. 

In today’s market, a smooth payment experience is essential for conversions. However, some merchants still rely on inefficient payment forms that lack a clear structure and prioritization of payment methods. 

This case study explores how an e-commerce retailer overcame challenges with payment conversions by optimizing their checkout flow. The business was facing a decline due to an unstructured checkout process, leading to delays and customer frustration. That’s how shoppers often felt unsure about which payment method to use, causing a growing number of abandoned transactions. The merchant was in dire need of a streamlined solution to improve the payment experience, drive conversions, and retain customers. 

After conducting an in-depth analysis of the merchant’s payment form, Contiant identified key friction points that led to confusion and abandoned transactions. To optimize the payment experience, we implemented a strategic restructuring of the checkout process. We provided customers with 2 payment options for the smoothest possible experience:  

• Placing the top bank’s single payment flow as the preferred payment method in this market as the first option. That’s how we’ve offered the customers straightforward choice. 

• Positioning the Instant Banking payment button just below the first option, providing a seamless way for customers to pay using their preferred bank without unnecessary steps. 

By simplifying the payment journey, the new layout reduced friction, increased trust, and improved the overall user experience. 

As a result, the e-commerce retailer experienced a 24% increase in conversions. This case study demonstrates that an optimized checkout process - faster and more intuitive -  leads to higher purchase completion rates. 

CEO’s Perspective 

“Thanks to Contiant, our checkout process is now more efficient than ever. Customers complete their payments with ease, and we’ve noticed a big boost in successful transactions. We’re very happy with the results and grateful for Contiant’s support in improving our payment system.  Any business looking to grow should simplify their payment process—and Contiant is the right partner for the job!” - stated the CEO of the e-commerce retailer. 

In conclusion, Contiant’s advanced technology helps businesses optimize their checkout experience, increase conversions, and grow revenue. That’s because the smoother the payment process is, the happier the customers are.